Personalise Your Branding

Branding goes much deeper than what you can see. It relates to the feeling someone gets when they land on your page, watch your video, or read your caption. It's the reason someone thinks of you when they need what you offer.

That said, your visual identity is the first impression, and first impressions count. So in this post, I'm going to cover 4 areas where you can make a practical, meaningful change to how your brand looks and feels.

1. Fonts

Your font is doing more work than you realise. Before anyone reads a single word, the typeface you've chosen is already communicating something. A sharp, clean sans-serif says modern and no-nonsense. A flowing serif whispers heritage and trust. A bold display font screams confidence. So before you settle on one, ask yourself… what do I want people to feel before they even start reading?

A tip I'd pass on: use two fonts together rather than one. A strong pairing like a bold heading font matched with a clean, readable body font creates visual hierarchy and keeps things interesting without looking chaotic. Think of it like a good double act; they complement each other rather than compete.

And here's something worth noting: there's no rule that says you have to use your chosen font everywhere, all the time. Sometimes switching it up is actually the right call, particularly when creating content for socials. Variety, used intentionally, adds personality. Just make sure there's still a thread of consistency running through it all so it feels deliberate, not accidental.

2. Colour

Colour is one of the most powerful tools in your branding toolkit and one of the most underused. The way you use colour can instantly communicate your values and your energy to your audience.

A practical way to think about it is by picking one main colour that represents the core of your brand, a secondary colour that supports and complements it, and an accent colour for those moments where you want something to pop. That three layer approach alone will make your brand feel far more intentional and cohesive.

My own colour choices weren't random. I wanted something that felt bold and creative but still professional enough to sit comfortably in a corporate environment. Every colour decision was made with that balance in mind. When you're choosing yours, think about your audience and what colours would make them feel ‘at home’. Then think about what feels authentic to you. Also, don’t be afraid to tweak it along the way until you are certain you're happy with the choice you’ve made. Don’t let it be a reason for you to procrastinate.

3. Imagery: Photo, Video & GIF

This is where your brand really comes to life, and where a lot of people either nail it or leave a huge opportunity on the table.

Start with consistency in your colour grading. Whether it's photos, videos, or graphics, the way you treat colour across your visuals should feel like it all belongs in the same world. Think about a brand like Apple. You always know an Apple image when you see one. That clean, bright, almost clinical look is unmistakable. That's not an accident; that's intentional visual language. You don't need an Apple sized budget to do the same thing. Pick a style, stick to it, and your audience will start to recognise your content before they even see your name.

When it comes to video specifically, finding your format is just as important as finding your message. Are you on camera with a teleprompter? Faceless with a voiceover? Live and unfiltered? Tips and tricks? Educational deep-dives? There's no wrong answer; the right one is the one you can show up for consistently.

One thing I will say from experience: if you're creating content for Instagram, entertainment value is your friend. People are scrolling fast, and attention is short. A well-placed GIF, a moment of unexpected humour, these things stop the scroll. That approach won't be right for every brand or every video. But if there's any room for it in your content, lean in. It works.

4. Tone of Voice

This one is one of the most essential things to get clear on, and yet it's often the last thing people think about.

Your tone of voice is how you sound across everything you put out. For example, your captions, your website copy, your video scripts, your replies to comments. And when it's consistent and authentic, something powerful happens: people start to feel like they know you. That familiarity is what builds trust, and trust is what turns a follower into a client.

Think about the brands or creators you're most drawn to. Chances are there's something about the way they communicate that just clicks with you. That's tone of voice at work. It's the difference between sounding like everyone else in your space and sounding unmistakably like you.

Take some time to define it. Write down three to five words that describe how you want to come across.

Your brand is a living, evolving thing and getting these four elements working together is one of the most impactful things you can do to show up more powerfully in your space. If you're at the stage where you're figuring out how to level up your branding and create video content, then get in touch and let’s get to work!